Alexandra Thom is a creative director and brand strategist.1 She spent her formative years in the art world,2 working as a researcher,3 curator and technologist.4 This experience taught her to see objects, images, and spaces as products of the intrinsic connection between art and culture. Today, she looks at projects through this same lens, crafting thoughtful, relevant brands based on unique stories and ownable ideas. A passionate learner, Alexandra travels often,5 reads constantly and occasionally writes fiction.6 In all things, her process is rooted in asking questions, listening closely, researching diligently and working collaboratively. Alexandra is based in New York City.